The majority of web
traffic is driven by the major commercial search engines - Google, Bing andYahoo!. Although social media and other types
of traffic can generate visits to your website, search engines are the primary
method of navigation for most Internet users. This is true whether your site
provides content, services, products, information or just about anything else.
Search engines are unique
in that they provided targeted traffic - people looking for what you offer.Search engines are the roadways that makes this happen. If your site
cannot be found by search engines or your content cannot be put into their
databases, you miss out on incredible opportunities available to websites
provided via search.
Search queries, the words that users type into the
search box, carry extraordinary value. Experience has shown that search engine
traffic can make (or break) an organization's success. Targeted visitors to a
website can provide publicity, revenue, and exposure like no other channel of
marketing. Investing in SEO, whether through time or finances, can have an
exceptional rate of return compared to other types of marketing and promotion.
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